Attention
The Unit Economics of Boredom
Streaming P&Ls optimize for minutes produced, which is cheap. The scarce variable is minutes earned — attention that is genuinely arousal-weighted. The winning service...
The Measurement Problem in Creator Economics
CPM, followers, watch-time, RPM. The canonical creator-economy metrics are inherited from businesses that no longer exist. Modern creator revenue has three components,...
The Architecture of Attention: Why the Only Finite Asset Is the One We Understand Least
Human attention is the only truly finite asset in media. Three cognitive models from the 1950s through the 1970s explain more about how we watch, scroll, and subscribe...
Five Reasons Why Marketers Ignore Social Media At Their Own PerilDispatch
This was written for Nov 3, 2014 Social Media isn’t just another channel. It’s a marker of human evolution. The impact of technology on us as a species is best seen…
Ten Social, Digital, Mobile CommandmentsDispatch
Number One: The CEO needs to be on Twitter. The CMO needs to be on Twitter. And they have to tweet everyday. Number Two: Stop thinking everybody has to love you.…
Note to Self: Two Open Source data projects I have to play withNote
Data is wealth. And I don’t like the idea of having all my data making other people wealthy. In my continuing quest (, ) to track alternates to popular, commercial,…
Measuring social media, or, how social is your mediaDispatch
Social media is not advertising. Digital marketing is easy to measure. Marketers have figured out how to measure advertising across mediums — TV, print etc. In some…
A Quick Take On Google+Dispatch
Today, Google announced a new social network called Google+. While it’s invite only at the moment, I thought I would quickly highlight two features, both of which…
What comes after Facebook
“What comes after Facebook?” This is a question that’s being asked very frequently nowadays — and by people who, a few years ago, were struggling with email. “Hah,”…
Rant: When Social Media and Crowdsourcing gets hijacked by GroupthinkDispatch
I read a today that got me hopping mad. Written by Adel Zakout, it’s basically about how Apple’s new campus needed to be crowdsourced. Oh, and incidentally, Mr…
Three lessons to be learnt from Vodafone’s Social Media FailDispatch
Today, Vodafone India got a story on the front page of the Economic Times — India’s largest financial daily, for perhaps, the country’s biggest social media fail.…
A New Social Network That Likes To SpyDispatch
Yesterday, a friend told me about AllMediaPeople, A Social Network Just For Media Professionals (their emphasis, not mine). So, I moseyed over to take a look at it…