3 entries Filed under attention

Attention

2024–2026Topic
AttentionOn attention as the scarce asset — how it's measured, spent, and fought over.3 filed
2026
MAY 2

The Unit Economics of Boredom

Streaming P&Ls optimize for minutes produced, which is cheap. The scarce variable is minutes earned — attention that is genuinely arousal-weighted. The winning service...

Media
APR 26

The Measurement Problem in Creator Economics

CPM, followers, watch-time, RPM. The canonical creator-economy metrics are inherited from businesses that no longer exist. Modern creator revenue has three components,...

Media
2024
JUL 12

The Architecture of Attention: Why the Only Finite Asset Is the One We Understand Least

Human attention is the only truly finite asset in media. Three cognitive models from the 1950s through the 1970s explain more about how we watch, scroll, and subscribe...

Media