The through-line of my career is measurement: figuring out what actually drives a business, then building the system that runs on it. Over twenty-five years — as a journalist, a digital strategist, a founder, and now a Chief Strategy Officer, across India, Asia, Europe, and the United States — that one idea connects what might otherwise look like four different careers.

In my current role as Chief Strategy Officer at APMC Inc., the company behind Victory+, I have taken a sports streamer from a model on paper to a service in market: I designed its commercial model end to end, negotiated the distribution deals that kept our live ad inventory in-house, cut content licensing from months to a single day, and stood up the revenue-operations platform the company now sells on. Before that, I co-founded Laminar, a platform that let media companies launch a full streaming service — backend through monetization and analytics — in eight weeks rather than years. APMC acquired Laminar in December 2023, and the technology and the team we built now power the entire company.

At Xynteo, where I was Chief Digital Officer, measurement became a vocabulary for boards: I advised executive leadership at some of the world’s largest companies — Unilever, Shell, GE, Aditya Birla Group, DB Schenker — on whether their purpose-led growth strategies were actually working. Spending time with leaders operating at that scale is what sent me back to building. Before that I spent six years at Publicis Groupe, where measurement was the product — what a marketing dollar really bought, in a market where the tooling changed faster than the accounting. I grew the group’s digital practice in India from one office to four and from ten people to more than a hundred, running data-led campaigns for the Gates Foundation, Sony Mobile, Bharti Airtel, and Reckitt, then moved up to run integrated planning across every Publicis agency in Asia — where I co-created Content to Commerce, a product the group later launched globally for clients like P&G.

Before any of that, I spent nearly a decade as a journalist — across television (CNN-IBN, NewsX) and print (Mint, the Wall Street Journal’s India partner). I launched the first science-and-technology section in a mainstream Indian newspaper at the Hindustan Times, was part of the five-person team that built out NewsX — which made me one of the youngest Executive Producers in Indian television — and helped set up the country’s first integrated newsroom at Mint. The habit of watching an industry get rewritten from inside has stayed with me ever since.

I have always been passionate about the power of computing and the imagination of science fiction, and I am driven — still — by the need to make a real dent in the world. This journal exists because the working notes got too long for email. I publish essays when an argument has cooled enough to set, and dispatches when something is actually happening and I need to say it quickly. I’m wrong in public when I’m wrong. That is the whole point.