The author Biography, work, correspondence

About & Contact

Narendra Nag Dallas, Texas
The author · a short biography

I write about media, attention, and the industries that shape how we spend it.

Founder and media executive. Twenty-five years at the intersection of journalism, digital, and streaming — and this journal is where I try to say the useful parts out loud.

For the last twenty-five years I have combined storytelling, technical knowledge, and strategic thinking across journalism, digital marketing, and streaming media — and across India, Asia, Europe, and the United States.

In my current role as Chief Strategy Officer at APMC Inc., I help build the future of the media industry — addressing both the commercial and technical challenges of the transition from cable to streaming. Before that, I founded Laminar, a platform that let media companies launch a global, full-featured streaming service in weeks rather than years. Laminar was acquired by APMC in December 2023.

As Chief Digital Officer at Xynteo, I led the digital transformation of a mission-driven firm that works with executive leadership at some of the world’s largest companies — Unilever, Shell, Mastercard — on growth strategy rooted in purpose. Before that I spent six years at Publicis Groupe, using data-driven insight to build breakthrough end-to-end digital programs, and was acqui-hired to build digital teams in India before being asked to build multi-cultural, multi-country teams at the Asia level to serve global and regional clients.

Before any of that, I spent nearly a decade as a journalist — across television (CNN-IBN) and print (Mint, the Wall Street Journal’s India partner). I was part of the launch team of two television channels, and the habit of watching an industry get rewritten from inside has stayed with me ever since.

I have always been passionate about the power of computing and the imagination of science fiction, and I am driven — still — by the need to make a real dent in the world. This journal exists because the working notes got too long for email. I publish essays when an argument has cooled enough to set, and dispatches when something is actually happening and I need to say it quickly. I’m wrong in public when I’m wrong. That is the whole point.

Read the latest issue

By the numbers

As of April 2026 · computed live
15
Essays filed
Long-form since 2019.
2
Dispatches
Short-form, filed as things happen.
7
Building notes
Projects, tools, work logs.
25
Open-source tools
Dashboards and small utilities.
25+yr
Writing publicly
Across journalism, digital & streaming.
7yr
This journal
Since 2019.

Working history

Selected
now

Chief Strategy Officer

APMC / Victory+·2024 — present

Building the future of television — the cable-to-streaming transition, the wide-open CTV advertising space, navigating the cookie-less future, and what the living-room experience of the next decade actually looks like.

2019

Founder & CEO

Laminar Global·2019 — 2023

Built the world's most advanced streaming PaaS for media companies — launching global, full-featured streaming services in weeks instead of years. Acquired by APMC in December 2023.

2018

Co-Founder

Anthro AI·2018 — 2019

A short founder stint at the intersection of AI and ethnographic research.

2017

Chief Digital Officer

Xynteo · Oslo·2017 — 2018

Led digital transformation for a mission-driven firm working with executive leadership at Unilever, Shell, Mastercard, and others — growth strategy rooted in purpose.

2011

Vice President → Regional Director

MSLGROUP / Publicis Groupe·2011 — 2017

Acqui-hired to build a digital team in India — ten people became a hundred across four offices; annual revenue ran from $100K to ~$1.8M in four years. Helped build Publicis's integrated planning framework iQube. Moved to Singapore in 2015 to lead Conversation-to-Commerce across Asia.

2008

Founder

Elephants & Monkeys / EPixel·2008 — 2010

Quit journalism to write code again. Built a community platform for IBM's Lotus suite; organised meetups of 500+ CXOs across India. Merged into 2020 Social, which was acquired by MSLGROUP.

2007

Executive Producer · Associate Editor

NewsX · Mint·2007 — 2008

Part of the five-person core team that launched NewsX, focused on the engineering side of the newsroom. Then led the video-journalism team at Mint, integrating video into what had been a print-and-web shop.

2005

Senior Correspondent / Producer

CNN-IBN·2005 — 2007

National Bureau — science, technology, and economic policy. Produced and anchored Connect, a weekly technology show.

2001

Senior Sub Editor · Senior Correspondent

Hindustan Times·2001 — 2005

Covered the Indian Ocean tsunami, the Nepal coup, the opening of the first road between the two halves of Kashmir, the Reliance breakup, and the 2004 elections. Launched the first science and technology section in a mainstream Indian newspaper.

1998

Founder

Sutra·1998 — 2001

Built C / Clipper applications for small businesses in Jaipur from my freshman year of high school. Wrote a simple CMS that got acquired. The dot-com crash took the rest of the company with it; I moved to journalism to chase storytelling.

Currently on the bench

Open tabs
Essay draftin progress

The Unit Economics of Boredom

Why streaming services keep optimizing for the cheap minute (produced) while the scarce minute (earned) goes unmeasured. In the publish queue.

~3,200 words · filing early May
Toolalpha

Zeitgeist

A live attention tracker across the NBA, MLB, NHL, and NFL — who is actually watching which teams each week. Piloted in the post; v2 data layer in design.

github.com/narendranag
Projectongoing

The 10,000-book library

A catalog of what I have read, what I am reading, and the bridges between. A quiet, growing shelf. Read the post →

updated weekly
Correspondence

Say something useful

Email is the best channel. I read every one and reply to most.

General correspondence →
Speaking

Invite me to an audience

Media, attention, live sports, and the economics of cognitive load.

Speaking enquiries →
Work

Hire me for an engagement

Selective paid engagements, always scoped in writing, always with a clear end date.

Work enquiries →