Streaming
The Median Age SpreadDispatch
NBA on Prime Video runs a median viewer age of 46.9. The same league on linear is 56. The 9-year split is not a footnote — it is the asset.
The First WNBA Billion-Dollar Team
The Golden State Valkyries are worth $1 billion two seasons into existence. That number is the cleanest case study of a league entering its second media-rights cycle f...
The Untapped Economics of Minor League Broadcasting
The FAST-era distribution stack has quietly inverted the unit economics of minor league broadcasting — most of the teams we already cut were already in the black, and ...
The Unit Economics of Boredom
Streaming P&Ls optimize for minutes produced, which is cheap. The scarce variable is minutes earned — attention that is genuinely arousal-weighted. The winning service...
The NBA's Next Decade Will Not Look Like Its Last
The eleven-year, $76 billion media rights deal was priced against a world that is already moving — generationally, geographically, and through the betting layer — out ...
A Short Taxonomy of Bundle Collapse
Since the streaming bundle wave began in 2024, the industry has tried many bundle shapes and almost all of them have collapsed into four recurring modes of failure. Th...
The Game That Was Always There: Women's Soccer, the NWSL, and Why Sunday Night Just Changed Forever
Women's soccer in America has endured two collapsed leagues, decades of underfunding, and a media ecosystem that never matched the demand. With the NWSL's record-shatt...
Zeitgeist — Which Sports Teams Are People Actually Paying Attention To?Note
I built a dashboard that tracks digital attention across all 92 NBA, MLB, and NHL teams using seven data sources — from Wikipedia and ESPN to ticket demand and betting...
The Many X Opportunity in Sports Streaming
Free sports streaming is delivering many times the audience of traditional media — here is what the data shows and why it matters.
Learnings from launching KBITS Live — the new streaming home for the world’s best Cisco networking trainerNote
How we helped a top Cisco networking trainer break free from aggregation platforms and launch his own streaming service.