Writing since 2019 On media, technology & strategy

Essays & Dispatches

21 essays · 8 dispatches · 7 notes by Narendra Nag
Cover Essay · Sports

The Machine Is Right and Nobody Believes It

The World Cup's offside machine took a goal off the board for a touch no replay can show, and FIFA says the call was correct. It probably was. That is the problem.

On July 2, in a round-of-32 match at this World Cup, Croatia scored what looked like a late equalizer against Portugal. The players peeled away to celebrate. The stadium did what stadiums do. And then the goal came off the board — because the tournament’s semi-automated offside system had detected a touch by Igor Matanović on the ball’s way through, a touch that does not appear on any broadcast replay, at any speed, from any angle.

The next day, FIFA affirmed the call. VAR and the semi-automated system had functioned exactly as designed; the touch was real; the goal was correctly disallowed. Croatian fans, and a healthy share of neutral ones, reached the opposite verdict: robbed.

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01 Research Report The State of Local Sports Rights in 2026A research report on the post-RSN landscape. Q2 2026

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21 essays since 2019
№01

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№05

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№06

The NBA's Next Decade Will Not Look Like Its Last

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№07

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Notes & marginalia

Short observations, filed as they happen

  • APR 22 Victory+ became the Minnesota Lynx's exclusive local streaming home — APMC's first WNBA deal, 29 games free in 2026.Sports
  • APR 22 Fox bought back the 2026 Big Ten title game from NBC for $45–55M.Sports
  • APR 21 NBC began selling Peacock subscriptions through the Roku Channel.Streaming
  • APR 20 John Ternus will succeed Tim Cook as Apple CEO on September 1; Cook moves to Executive Chairman.Tech
  • APR 18 First NBA playoff weekend under the new 11-year media deal — games split across ABC/ESPN, Peacock, and Prime. The seams showed on night one.Sports
  • APR 17 Victory+ became the first third-party streaming home for Dallas Cowboys content — APMC's deal.Sports

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