Writing since 2019 On media, technology & strategy

Essays & Dispatches

23 essays · 10 dispatches · 7 notes by Narendra Nag
Cover Essay · Sports

The Cheapest Truck Wins

Thirteen NBA teams and seven NHL teams became local-television free agents this spring, and every bid on the table is a haircut. The post-RSN war will not be won on the rights line — it will be won on the production line, and AI tooling is quietly rewriting that cost curve.

Thirteen NBA teams and seven NHL teams woke up this spring as local-television free agents.

When Main Street Sports Group announced in April that it would wind down — the corporate successor to Diamond Sports, the operator of the FanDuel Sports Network portfolio, the last big load-bearing beam of the regional sports network era — twenty franchises lost their local broadcast home in a single stroke. The bids they have been fielding since are not rescue offers. They are haircuts. DAZN has been courting the orphaned teams with rights-fee cuts of as much as 40 percent. Per SBJ’s reporting on the scramble, Fubo has been offering minimum guarantees in the range of $8–15 million per team; Gray, Scripps, and Nexstar have been coming in below $10 million. And then there is the line in Yahoo Sports’ write-up of that reporting that I cannot pretend to read neutrally: “Even the free streaming service Victory+ is making a play for these rights.”

Continue reading the essay
01 Research Report The State of Local Sports Rights in 2026A research report on the post-RSN landscape. Q2 2026

More from the desk

23 essays since 2019
№01

The Observer Effect

Sports·31 Jul 2026

Half a season into MLB's robot-umpire era, the machine's biggest effect on baseball has come from the calls it never made. Umpires shade toward the...

11 min
№02

The Machine Is Right and Nobody Believes It

Sports·17 Jul 2026

The World Cup's offside machine took a goal off the board for a touch no replay can show, and FIFA says the call was correct. It probably was. That...

11 min
№03

The Bounce-Click Argument

Media·19 Jun 2026

Google's defense of AI Overviews is that the clicks they replace were 'bounce clicks' — visits no one valued. The defense is technically true. It i...

11 min
№04

The Magicians

Sports·5 Jun 2026

Italy 1990 was the first World Cup I watched. I have not missed a single game played in any World Cup since — nine tournaments, more than five hund...

13 min
№05

The First WNBA Billion-Dollar Team

Sports·12 May 2026

The Golden State Valkyries are worth $1 billion two seasons into existence. That number is the cleanest case study of a league entering its second ...

10 min
№06

The Untapped Economics of Minor League Broadcasting

Sports·6 May 2026

The FAST-era distribution stack has quietly inverted the unit economics of minor league broadcasting — most of the teams we already cut were alread...

15 min
№07

The Unit Economics of Boredom

Media·2 May 2026

Streaming P&Ls optimize for minutes produced, which is cheap. The scarce variable is minutes earned — attention that is genuinely arousal-weighted....

14 min
№08

The NBA's Next Decade Will Not Look Like Its Last

Sports·29 Apr 2026

The eleven-year, $76 billion media rights deal was priced against a world that is already moving — generationally, geographically, and through the ...

16 min

Notes & marginalia

Short observations, filed as they happen

  • APR 22 Victory+ became the Minnesota Lynx's exclusive local streaming home — APMC's first WNBA deal, 29 games free in 2026.Sports
  • APR 22 Fox bought back the 2026 Big Ten title game from NBC for $45–55M.Sports
  • APR 21 NBC began selling Peacock subscriptions through the Roku Channel.Streaming
  • APR 20 John Ternus will succeed Tim Cook as Apple CEO on September 1; Cook moves to Executive Chairman.Tech
  • APR 18 First NBA playoff weekend under the new 11-year media deal — games split across ABC/ESPN, Peacock, and Prime. The seams showed on night one.Sports
  • APR 17 Victory+ became the first third-party streaming home for Dallas Cowboys content — APMC's deal.Sports

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