Writing since 2019 On media, technology & strategy

Essays & Dispatches

19 essays · 11 dispatches by Narendra Nag
Cover Essay · Sports

The Magicians

Italy 1990 was the first World Cup I watched. I have not missed a single game played in any World Cup since — nine tournaments, more than five hundred matches, most of them in the middle of someone's night. A week before the 2026 tournament kicks off in Mexico City, a note on the magicians who kept me awake.

Next Thursday, Mexico will play South Africa at Estadio Azteca in the opening match of the 2026 FIFA World Cup. The kickoff is at 3pm local time. The stadium has hosted two World Cup finals — 1970 and 1986 — and is about to host the opener of the first 48-team, 104-match, 39-day, three-country tournament in the sport’s history. I will be in at my home in India — the TV may be a little different, but watching games well into the early hours of the morning will feel very familiar.

The first World Cup I watched was Italy 1990. I was a kid in India. The matches kicked off after midnight, India time, and ran past 3am. I stayed up. I missed school. The day after the final on July 8, 1990 — Andreas Brehme, weaker foot, 85th minute — I did not show up for the first day at my new middle school. I have written about this before, so I will not belabor the personal part. The relevant fact for this essay is the next one.

Continue reading the essay

More from the desk

19 essays since 2019
№01

The First WNBA Billion-Dollar Team

Sports·12 May 2026

The Golden State Valkyries are worth $1 billion two seasons into existence. That number is the cleanest case study of a league entering its second ...

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№02

The Untapped Economics of Minor League Broadcasting

Sports·6 May 2026

The FAST-era distribution stack has quietly inverted the unit economics of minor league broadcasting — most of the teams we already cut were alread...

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№03

The Unit Economics of Boredom

Media·2 May 2026

Streaming P&Ls optimize for minutes produced, which is cheap. The scarce variable is minutes earned — attention that is genuinely arousal-weighted....

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№04

The NBA's Next Decade Will Not Look Like Its Last

Sports·29 Apr 2026

The eleven-year, $76 billion media rights deal was priced against a world that is already moving — generationally, geographically, and through the ...

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№05

The Measurement Problem in Creator Economics

Media·26 Apr 2026

CPM, followers, watch-time, RPM. The canonical creator-economy metrics are inherited from businesses that no longer exist. Modern creator revenue h...

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№06

A Short Taxonomy of Bundle Collapse

Streaming·20 Apr 2026

Since the streaming bundle wave began in 2024, the industry has tried many bundle shapes and almost all of them have collapsed into four recurring ...

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№07

The Danger of Binaries

Media·26 Mar 2026

We love sorting the world into two buckets. Left or right. Growth or profit. Success or failure. But the most important things in life — and in bus...

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№08

One Book a Month: Growing Up with the Famous Five

Personal·22 Mar 2026

My brother and I pooled our pocket money to buy one Enid Blyton book every month. We fought over who got to read it first. Thirty years later, I st...

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Notes & marginalia

Short observations, filed as they happen

  • APR 22 Victory+ became the Minnesota Lynx's exclusive local streaming home — APMC's first WNBA deal, 29 games free in 2026.Sports
  • APR 22 Fox bought back the 2026 Big Ten title game from NBC for $45–55M.Sports
  • APR 21 NBC began selling Peacock subscriptions through the Roku Channel.Streaming
  • APR 20 John Ternus will succeed Tim Cook as Apple CEO on September 1; Cook moves to Executive Chairman.Tech
  • APR 18 First NBA playoff weekend under the new 11-year media deal — games split across ABC/ESPN, Peacock, and Prime. The seams showed on night one.Sports
  • APR 17 Victory+ became the first third-party streaming home for Dallas Cowboys content — APMC's deal.Sports

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