Strategy
The Second Client Problem
Copying the first client's work and editing the copy is how a practice fails to become a business. It works for the second client, tolerably for the fifth, and not at ...
Who Actually Decides Where the Model Runs
The choice between a frontier API and your own hardware gets argued as an engineering question. It is rarely decided as one. The forces that push a workload off the fr...
What the Machine Says About YouDispatch
Buyers now put the question to an answer engine before they type anything into a search box. I built the tool that checks what it says, ran it on myself first, and the...
The Counting Problem
In 2013 India's official records put malaria deaths at 440. The Lancet put them at 205,000. The strategic problem was an instrument problem the whole way down, and tha...
Nobody Uses ItDispatch
The failure mode of automation was never technical. It is that six weeks later the spreadsheet is still open on someone's second monitor, and nobody wants to be the on...
The Measurement Problem in Creator Economics
CPM, followers, watch-time, RPM. The canonical creator-economy metrics are inherited from businesses that no longer exist. Modern creator revenue has three components,...
A Short Taxonomy of Bundle Collapse
Since the streaming bundle wave began in 2024, the industry has tried many bundle shapes and almost all of them have collapsed into four recurring modes of failure. Th...