Sports
Apple's Friday Night Baseball, On PurposeDispatch
Two MLB games every Friday, with MLS folded into the same Apple TV subscription. Apple is the only buyer running sports rights as a Services-line CAC, not a P&L.
The Magicians
Italy 1990 was the first World Cup I watched. I have not missed a single game played in any World Cup since — nine tournaments, more than five hundred matches, most of...
The Living Room VoteDispatch
The FCC has collected nearly 9,000 public comments on sports streaming fragmentation. Ninety-eight percent are frustrated. A market problem just acquired a political l...
The Median Age SpreadDispatch
NBA on Prime Video runs a median viewer age of 46.9. The same league on linear is 56. The 9-year split is not a footnote — it is the asset.
The First WNBA Billion-Dollar Team
The Golden State Valkyries are worth $1 billion two seasons into existence. That number is the cleanest case study of a league entering its second media-rights cycle f...
The Untapped Economics of Minor League Broadcasting
The FAST-era distribution stack has quietly inverted the unit economics of minor league broadcasting — most of the teams we already cut were already in the black, and ...
The NBA's Next Decade Will Not Look Like Its Last
The eleven-year, $76 billion media rights deal was priced against a world that is already moving — generationally, geographically, and through the betting layer — out ...
The Game That Was Always There: Women's Soccer, the NWSL, and Why Sunday Night Just Changed Forever
Women's soccer in America has endured two collapsed leagues, decades of underfunding, and a media ecosystem that never matched the demand. With the NWSL's record-shatt...
Zeitgeist — Which Sports Teams Are People Actually Paying Attention To?Note
I built a dashboard that tracks digital attention across all 92 NBA, MLB, and NHL teams using seven data sources — from Wikipedia and ESPN to ticket demand and betting...
The Many X Opportunity in Sports Streaming
Free sports streaming is delivering many times the audience of traditional media — here is what the data shows and why it matters.
An Ode to the Remote Control
The demise of the RSN model is forcing sports franchises to rethink how they reach fans — and the remote control holds the key.
Sports — The First Frontier
From watching the 1990 World Cup final on a tiny black and white TV to understanding why live sports remain the most powerful form of media.