Sports
The NBA's Next Decade Will Not Look Like Its Last
The eleven-year, $76 billion media rights deal was priced against a world that is already moving — generationally, geographically, and through the betting layer — out ...
The Game That Was Always There: Women's Soccer, the NWSL, and Why Sunday Night Just Changed Forever
Women's soccer in America has endured two collapsed leagues, decades of underfunding, and a media ecosystem that never matched the demand. With the NWSL's record-shatt...
Zeitgeist — Which Sports Teams Are People Actually Paying Attention To?Note
I built a dashboard that tracks digital attention across all 92 NBA, MLB, and NHL teams using seven data sources — from Wikipedia and ESPN to ticket demand and betting...
The Many X Opportunity in Sports Streaming
Free sports streaming is delivering many times the audience of traditional media — here is what the data shows and why it matters.
An Ode to the Remote Control
The demise of the RSN model is forcing sports franchises to rethink how they reach fans — and the remote control holds the key.
Sports — The First Frontier
From watching the 1990 World Cup final on a tiny black and white TV to understanding why live sports remain the most powerful form of media.