Ten Social, Digital, Mobile Commandments

Number One:

The CEO needs to be on Twitter. The CMO needs to be on Twitter. And they have to tweet everyday.

Number Two:

Stop thinking everybody has to love you. Deal with the hate, learn from the rants, and ignore the trolls.

Number Three:

Choose Instant Messaging groups over email. Everytime.

Number Four:

Be personal, but don’t get personal. Ever.

Number Five:

A press release isn’t a blog post. It isn’t a Facebook post. And it shouldn’t be the only tweet on the subject.

Number Six:

You have a camera on your phone. Use it. Images speak more than 140 characters.

Number Seven:

If you’re social when the going’s good, it’ll be easier to deal with a crisis.

Number Eight:

Don’t count followers and fans, build relationships.

Number Nine:

Talk about things you care about, not about the things you want people to care about.

Number Ten:

Have fun. Nobody wants to be social with a bore.

Recovered from the site’s WordPress archive, where it was published on 2014-07-27.