Media
The NBA's Next Decade Will Not Look Like Its Last
The eleven-year, $76 billion media rights deal was priced against a world that is already moving — generationally, geographically, and through the betting layer — out ...
The Measurement Problem in Creator Economics
CPM, followers, watch-time, RPM. The canonical creator-economy metrics are inherited from businesses that no longer exist. Modern creator revenue has three components,...
A Short Taxonomy of Bundle Collapse
Since the streaming bundle wave began in 2024, the industry has tried many bundle shapes and almost all of them have collapsed into four recurring modes of failure. Th...
The Danger of Binaries
We love sorting the world into two buckets. Left or right. Growth or profit. Success or failure. But the most important things in life — and in business and politics —...
The Game That Was Always There: Women's Soccer, the NWSL, and Why Sunday Night Just Changed Forever
Women's soccer in America has endured two collapsed leagues, decades of underfunding, and a media ecosystem that never matched the demand. With the NWSL's record-shatt...
Leapfrogging vs. Stepwise Growth: Two Paradigms of Progress
From India's telecom revolution to Kenya's mobile money miracle, the most transformative progress often comes not from climbing the ladder rung by rung — but from skip...
What Isn’t Changing: The Enduring Power of Live Sports in an Age of Acceleration
In an era of compounding disruption from AI and shifting demographics, live sports endure as a uniquely resilient cultural and economic force.
The Many X Opportunity in Sports Streaming
Free sports streaming is delivering many times the audience of traditional media — here is what the data shows and why it matters.
An Ode to the Remote Control
The demise of the RSN model is forcing sports franchises to rethink how they reach fans — and the remote control holds the key.
Sports — The First Frontier
From watching the 1990 World Cup final on a tiny black and white TV to understanding why live sports remain the most powerful form of media.
The Architecture of Attention: Why the Only Finite Asset Is the One We Understand Least
Human attention is the only truly finite asset in media. Three cognitive models from the 1950s through the 1970s explain more about how we watch, scroll, and subscribe...