Essential Reading for Founders

I was recently asked to recommend the books a person starting up should read. It got me thinking about the books that have influenced me the most. So here’s a living list — I’ll add to it every time I read something seminal. And I’m adding videos of talks (usually by the author) where available.

No Logo Naomi Klein Video

The Ascent of Money Niall Ferguson Video

Antifragile Nicholas Nassem Taleb Video

Scarcity: Why Having Too Little Means So Much Eldar Shafir and Sendhil Mullainathan Video

The Third Industrial Revolution: A Radical New Sharing Economy Jeremy Rifkin Video

Prediction Machines: The Simple Economics of Artificial Intelligence Ajay Agrawal, Avi Goldfarb, and Joshua Gans Video

The Innovator’s Dilemma Clayton M. Christensen Video