I specialise in helping brands engage with an increasingly connected world. We focus on three things: social media engagement, branded content, and building social products.

Linked-In profile

I lead a digital agency that’s part of the Publicis Groupe. This blog is personal.

I worked as journalist for the Hindustan Times, CNN-IBN, NewsX and Mint, spending nearly 9 years in mainstream media. I continue to write occasionally about things that I am passionate about.

I starting coding in 1994. Haven’t stopped since.

I live in Delhi, India with my wife Arunima, the best jewelry designer I know.

Find me on twitter, and facebook.