I specialise in helping brands engage across paid, earned, shared and owned media in an increasingly connected world. I head integrated planning and digital across Asia at an agency that’s part of the Publicis Groupe.

Linked-In profile

This blog is personal.

I worked as journalist for the Hindustan Times, CNN-IBN, NewsX and Mint, spending nearly 9 years in mainstream media. I continue to write occasionally about things that I am passionate about.

I starting coding in 1994. Haven’t stopped since.

I live in Singapore. Originally from a small town in India called Jaipur.

Find me on twitter, and facebook.

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