Connecting Dots
Today’s Google Doodle is awesome and features one of my favorite authors. In an old post, my brother Aditya has written beautifully about books:
They transport me away from my mundane existance to places of beauty and magic. Places of mystery, and suspense, and beautiful maidens. Where you never know what’s around the next corner, [...]
Social media is not advertising.
Digital marketing is easy to measure. Marketers have figured out how to measure advertising across mediums — TV, print etc. In some ways we’ve gone even further: we’ve also figured out how measure the content that makes people view/read/listen to the mediums in the first place.
We’ve tried to do the [...]
1955 – 2011
The title of this blog comes from Steve Jobs’ commencement address at Stanford.
Today, Google announced a new social network called Google+. While it’s invite only at the moment, I thought I would quickly highlight two features, both of which may fundamentally change the way businesses build their social media strategy:
It allows you group friends into circles, so you can share particular information only with a specific [...]
“What comes after Facebook?”
This is a question that’s being asked very frequently nowadays — and by people who, a few years ago, were struggling with email.
“Hah,” you say, “he’s just being melodramatic!”
I honestly am not. I know people who still ask for their emails to be presented to them as printouts, who [...]
