The CEO needs to be on Twitter. The CMO needs to be on Twitter. And they have to tweet everyday.
Stop thinking everybody has to love you. Deal with the hate, learn from the rants, and ignore the trolls.
Choose Instant Messaging groups over email. Everytime.
Be personal, but don’t get personal. Ever.
A press release isn’t a blog post. It isn’t a Facebook post. And it shouldn’t be the only tweet on the subject.
You have a camera on your phone. Use it. Images speak more than 140 characters.
If you’re social when the going’s good, it’ll be easier to deal with a crisis.
Don’t count followers and fans, build relationships.
Talk about things you care about, not about the things you want people to care about.
Have fun. Nobody wants to be social with a bore.