A Quick Take On Google+

Today, Google announced a new social network called Google+. While it’s invite only at the moment, I thought I would quickly highlight two features, both of which may fundamentally change the way businesses build their social media strategy:

  1. It allows you group friends into circles, so you can share particular information only with a specific group of friends. This is part of Google’s push to promote privacy in social networks, and a direct attack on Facebook’s share everything with all your friends.
  2. It has a discovery engine called Sparks that allows people to discover relevant content identified by Google Search and the Google +1 button.

It is a revolutionary take on how social media will function. It’s invite-only at the moment, but will be rolled out very quickly. At 2020Social, we’re going to examine this very carefully to understand the opportunities/challenges it represents for our clients and share that understanding.

You can see a demo here or just scroll down to find all the demo videos. If you’d like to read more about the service, check out the stories in the NYTimes,  WiredTechcrunch, and Mashable.

I recently wrote about how I believe social media will evolve.