Today, Google announced a new social network called Google+. While it’s invite only at the moment, I thought I would quickly highlight two features, both of which may fundamentally change the way businesses build their social media strategy:
- It allows you group friends into circles, so you can share particular information only with a specific group of friends. This is part of Google’s push to promote privacy in social networks, and a direct attack on Facebook’s share everything with all your friends.
- It has a discovery engine called Sparks that allows people to discover relevant content identified by Google Search and the Google +1 button.
It is a revolutionary take on how social media will function. It’s invite-only at the moment, but will be rolled out very quickly. At 2020Social, we’re going to examine this very carefully to understand the opportunities/challenges it represents for our clients and share that understanding.
I recently wrote about how I believe social media will evolve.
Eben Moglen, the famous free software attorney (wikipedia entry), talks about the world we live in today where we are tracked, measured and monitored in real time, in the video below. A world, where we are no longer anonymous.
He talks about many of the things that have bothered me for a while now. Let me give you a simple example: I wanted to attend the Triggr event in Noida, India today (Saturday, June 18, 2011). When I went to register for the event, I was asked to sign in via Twitter.
These are the things Triggr wanted to do:
Reading Tweets from my Timeline is fine, seeing who I follow is okay as well, since that is public information. But follow new people, update my profile, posts tweets, and the show-stopper: access direct messages till June 30th!
I didn’t register, and I didn’t attend.
Facebook has data about 700 million individuals. So, Facebook knows who we are, where we live, who are friends our, what we like, what we want, what we think…
Watch this video:
Eben Moglen is trying to give the internet, and our lives, back to us.
Track the Freedom Box Foundation here: whose goal “is to write free software that enables widely distributed social networking that runs on tiny automated individual home computers.”
Around a week ago, we were hanging around in the office talking about what would come next. My take on UI, especially on mobile devices, has stayed the same for a while. I said, at the time, that we will move from touch-screens, where you still need to physically touch the screen to being able to interact with a display without touching it, by waving our arms around in the air.
My assumption was that Microsoft’s Kinect technology was already tracking body movement. How long could it take before the technology went from video-games to more traditional software.
Today, I found this: